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Posted by WestGroupe  

Cost Effective Communication Tools

Cost Effective Communication Tools

Are you communicating effectively with your customers? With the ever-changing landscape of communications, touching base frequently is crucial for growing your client base and keeping your current clientele loyal. Consumers are looking for information in real time, whether it is a new promotion or the latest trend. There are many cost effective tools to communicate Read More

Posted by WestGroupe  

Visual Merchandising – The Silent Sales Associate

Visual Merchandising – The Silent Sales Associate

Often overlooked as an essential sales support component, in-store merchandising tools make it easier to showcase eyewear and entice customers to view, touch and feel the product. Visual tools such as banners and counter cards help tell the story behind the brand, and connect with customers on an emotional level. Ultimately, both help you sell Read More

Posted by WestGroupe  

Looking Back, While Stepping Forward

This month we celebrate Women’s History Month by looking at the 5 women who have helped pave, and who are continuing to pave the path for women in optometry. 1899 (approximate) Gertrude Stanton –  The first licensed female optometrist. 1920 Dr. Mae Booth-Jones – The first female president of an optometry school, Washington School of Optometry, Read More

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EVATIK – Behind-the-Scenes

It’s that time of year where resolutions are still fresh and customers are looking to renew and revamp their looks. So why not offer them something more sophisticated and sleek; a new more modern version of themselves? This behind-the-scenes look at the latest EVATIK collection and photoshoot, is sure to give you the inspiration you Read More

Posted by WestGroupe  

Behind-The-Scenes with KLiiK denmark and FYSH UK

  In honor of the upcoming holiday season, we thought we’d treat our loyal retailers to a sneak peek into our upcoming campaign for KLiiK denmark, as well as a quick reboot of our 2016 FYSH UK campaign. Last month we held our photo shoots for KLiiK denmark and FYSH UK. We could not be Read More

Posted by WestGroupe  

Making Sure Your Little Ones are Halloween-Ready!

Halloween is the best opportunity for your patients to show off their creative side. From pop-culture references to visual puns, there is an endless sea of possibility as to what they and their little goblins can be for Halloween this year. Instead of working around a child’s glasses, why not try to incorporate their adorable Read More

Posted by WestGroupe  

WestGroupe’s Checklist For This Year’s Trade Show Season

WestGroupe’s Checklist For This Year’s Trade Show Season

  Trade show season is ramping up again with Vision Expo West just around the corner. To help you, our trusted retail partners, successfully walk the exhibitor floor, we have put together a checklist of how you can make the most of your trade show experience. Create An Inventory Checklist Come to this year’s trade Read More

Posted by WestGroupe  

FYSH UK ORIGINALS – SHAUNA FELDMAN

Back in April, WestGroupe was invited to participate in the Lori.biz event (Ladies of Real Influence)– a fantastic gathering of professional women to help foster, stimulate and enhance female entrepreneurship in Montreal. It was here that we met the impressive Shauna Feldman – an entrepreneur and the founder of Paisley Promotions. We sat down with Read More

Posted by WestGroupe  

CONVENIENCE VS. COMFORT FOR EYEWEAR

WestGroupe Convenience Vs Comfort

When it seems like there aren’t enough hours in the day to get back-to-school ready, we all tend to look for solutions that are the most convenient – but when it comes to your patients, is convenience always the best option? Online shopping can be a great tool, but when speaking about vision care, it Read More

Posted by WestGroupe  

THE HOTTEST EYEWEAR LOOKS FOR SUMMER 2016

Summer is the time for your customers to express their true style. It is the only time of the year where we aren’t shackled to our sweaters and coats, and we can get reacquainted with some bright color. Our design team has created models to treat our senses to bold and colorful lines that keep Read More