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Posted by WestGroupe  

Celebrate National Sunglasses Day in Style

June marks the beginning of Summer, so what better time to remind your clientele of the benefits of wearing sunglasses? June 27th is National Sunglasses Day, highlighting the importance of wearing shades to protect the eyes from the sun’s harsh UV rays. Sunglasses are also worn to make a fashion statement, so make sure you Read More

Posted by WestGroupe  

Cost Effective Communication Tools

Are you communicating effectively with your customers? With the ever-changing landscape of communications, touching base frequently is crucial for growing your client base and keeping your current clientele loyal. Consumers are looking for information in real time, whether it is a new promotion or the latest trend. There are many cost effective tools to communicate Read More

Posted by WestGroupe  

Visual Merchandising – The Silent Sales Associate

Often overlooked as an essential sales support component, in-store merchandising tools make it easier to showcase eyewear and entice customers to view, touch and feel the product. Visual tools such as banners and counter cards help tell the story behind the brand, and connect with customers on an emotional level. Ultimately, both help you sell Read More

Posted by WestGroupe  

Behind-The-Scenes with KLiiK denmark and FYSH UK

  In honor of the upcoming holiday season, we thought we’d treat our loyal retailers to a sneak peek into our upcoming campaign for KLiiK denmark, as well as a quick reboot of our 2016 FYSH UK campaign. Last month we held our photo shoots for KLiiK denmark and FYSH UK. We could not be Read More

Posted by WestGroupe  

WestGroupe’s Checklist For This Year’s Trade Show Season

WestGroupe’s Checklist For This Year’s Trade Show Season

  Trade show season is ramping up again with Vision Expo West just around the corner. To help you, our trusted retail partners, successfully walk the exhibitor floor, we have put together a checklist of how you can make the most of your trade show experience. Create An Inventory Checklist Come to this year’s trade Read More

Posted by WestGroupe  

SUNWEAR FOR SUN PROTECTION

The temperature is getting hotter and the flowers are starting to bloom signaling that spring is finally here and summer is just around the corner! While the melting snow is a definite cause for celebration, those of us in the North may need to proceed with caution as we finally have our chance to venture Read More

Posted by WestGroupe  

New FYSH UK and Superflex Campaigns Launched at Last!

WestGroupe is proud to announce the launch of the new FYSH UK & Superflex campaigns. Shot on location in Montreal, Quebec, the new campaigns embody the essence of each brand. While FYSH UK expands on its ‘Hooked on Life’ tagline with the message of ‘I am an original’ sure to connect with FYSH lovers everywhere, Read More

Posted by WestGroupe  

Focus On Nutrition

November is nutrition month, which is more important to you as an eye care professional than you might think. You provide your patients with solutions to improve their vision everyday, but how often to you speak to them about the importance of good nutrition as it relates to maintaining eye health and preventing eye related Read More

Posted by WestGroupe  

Show Off Your Alter Ego With Style

Halloween is the one time a year where everyone has the chance to be whoever they wish they could be all year round. For glasses-wearers, it can sometimes be a little trickier finding the perfect costume that highlights their desired persona. Now it’s your turn, as their eye care professional, to help them out! Encourage your customers to show off their alter ego through their Halloween costume, with the help of a fashionable frame that they can continue to wear all year long!

Halloween is the one time a year where everyone has the chance to be whoever they wish they could be all year round. For glasses-wearers, it can sometimes be a little trickier finding the perfect costume that highlights their desired persona. Now it’s your turn, as their eye care professional, to help them out! Encourage Read More