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Mary Kitchen: One Frame, Three Ways

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One set of specs, three distinct looks. Mary Kitchen takes her favourite FYSH UK indigo tortoise frames (F-3505 285) to three different L.A. locations: an early morning hike at Runyon Canyon, a mid-day appointment at the Sally Hershberger salon, and a romantic evening on the beach in Malibu.     RUNYON CANYON, LOS ANGELES, CA Read More

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Mary Kitchen’s Beauty and the Frame Part 2

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Following up on our first spotlight on make-up tips for eyewear lovers, we’re delving into more glamour with a lesson on how to frame your lashes. The woman for the job…make-up artist Mishel Brown!

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FYSH UK, EVATIK and SPY Optic featured in Vision Care Product News

FYSH UK, EVATIK and SPY Optic featured in Vision Care Product News

Vision Care Product News has featured yet again many of our fashionable frames.  Beginning with a Spring feature, FYSH UK frame 3514-416 and SPY Optic’s Crosstown Collection were featured in The Spring Spectrum: A Plentiful Palette. These 2 pink frames were featured amongst other colourful specs: Moving on to the eyewear & sun wear new Read More

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SPOTTED: EVATIK AND FYSH UK – OPTICAL PRISM MAY/JUNE 2014

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Optical Prism‘s May/June 2014 issue covers many of our brands, such as EVATIK and FYSH UK.   Our colourful blue EVATIK 9092-934 frames were featured in the “IN Frame” column and our green FYSH 3512-869 frames were featured in the “Creative Colourful” column. Check it out below:

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FYSH UK’s “Hooked on Life” Campaign wins Gold!

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We are proud to announce that our FYSH UK “Hooked on Life” campaign has won a Gold Award of Excellence in the 20th annual Communicator Awards. Out of nearly 6,000 international entrants, the campaign received top honours for Best Integrated Campaign: Business-to-Consumer, which consisted of videos, website development, print and outdoor media. The Communicator Awards recognizes excellence Read More

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VISION HEALTH MONTH – 5 Eye Care Tips from Dr. Claudine Courey

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French version below   THANK YOU QUEBEC-BASED OPTOMETRIST DR. CLAUDINE COUREY, FROM OPTIKA EYECARE CENTER, FOR THE COLLABORATION ON THIS BLOG POST. May is a month full of celebrations. In addition to being the month where mothers are celebrated and when Spring blooms, it is also Vision Health Month, promoting eye-care. It is important to Read More

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OPT!K MAGAZINE COVERS WESTGROUPE AT VEE

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As previously mentioned, we are proud of our presence and success at this year’s Vision Expo East, which took place in New York City at the Javits Center. OPT!K Magazine features our wonderful booth with the fantastic Mary Kitchen present in their May 2014 issue:  

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Mary Kitchen Presents: Beauty and the Frame (Part 1)

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At some point, we’ve all tried to recreate model makeup tips from our favorite blogs, DIY hints from our neighbor with the flawless skin, or the latest beauty routine from the pages of Vogue. But general makeup tips just don’t cut it for us eyeglass wearers; different rules apply. Do thicker frames demand thicker eyeliner? Do Read More