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Posted by WestGroupe  

Tricks To Make Halloween A Treat For Your Business

Halloween kicks off the holiday season, so why not take advantage of it to bring customers into your store? The spooky festival might not appear to be an obvious marketing opportunity as your business is getting ready for all the other upcoming festivities, but preparing for it doesn’t have to be a scary experience! Here Read More

Posted by WestGroupe  

Building A 20/20 Relationship With Your Patients

Eyecare doesn’t only have to be about the ins-and-outs of appointments. Your patients are also people that have lives, stories, and hobbies! Getting to know them through verbal and nonverbal communication will ensure that they are as happy with your service as you are with having them as patients! Here are a few tips to Read More

Posted by WestGroupe  

Cost Effective Communication Tools

Are you communicating effectively with your customers? With the ever-changing landscape of communications, touching base frequently is crucial for growing your client base and keeping your current clientele loyal. Consumers are looking for information in real time, whether it is a new promotion or the latest trend. There are many cost effective tools to communicate Read More

Posted by WestGroupe  

Visual Merchandising – The Silent Sales Associate

Often overlooked as an essential sales support component, in-store merchandising tools make it easier to showcase eyewear and entice customers to view, touch and feel the product. Visual tools such as banners and counter cards help tell the story behind the brand, and connect with customers on an emotional level. Ultimately, both help you sell Read More

Posted by WestGroupe  

Behind-The-Scenes with KLiiK denmark and FYSH UK

  In honor of the upcoming holiday season, we thought we’d treat our loyal retailers to a sneak peek into our upcoming campaign for KLiiK denmark, as well as a quick reboot of our 2016 FYSH UK campaign. Last month we held our photo shoots for KLiiK denmark and FYSH UK. We could not be Read More

Posted by WestGroupe  

WestGroupe’s Checklist For This Year’s Trade Show Season

WestGroupe’s Checklist For This Year’s Trade Show Season

  Trade show season is ramping up again with Vision Expo West just around the corner. To help you, our trusted retail partners, successfully walk the exhibitor floor, we have put together a checklist of how you can make the most of your trade show experience. Create An Inventory Checklist Come to this year’s trade Read More

Posted by WestGroupe  

Tortoiseshell: The story behind the color

Just imagine an office filled from head to toe in smoke. Men in three-piece suits, making deals over the phone as their cigar ashes are being flung every which way, while their secretaries tip‑tap away on their typewriters. What does this have to do with anything related to eyewear? Horn-rimmed, retro tortoiseshell spectacles dominated this Read More

Posted by WestGroupe  

Focus On Nutrition

November is nutrition month, which is more important to you as an eye care professional than you might think. You provide your patients with solutions to improve their vision everyday, but how often to you speak to them about the importance of good nutrition as it relates to maintaining eye health and preventing eye related Read More

Posted by WestGroupe  

Show Off Your Alter Ego With Style

Halloween is the one time a year where everyone has the chance to be whoever they wish they could be all year round. For glasses-wearers, it can sometimes be a little trickier finding the perfect costume that highlights their desired persona. Now it’s your turn, as their eye care professional, to help them out! Encourage your customers to show off their alter ego through their Halloween costume, with the help of a fashionable frame that they can continue to wear all year long!

Halloween is the one time a year where everyone has the chance to be whoever they wish they could be all year round. For glasses-wearers, it can sometimes be a little trickier finding the perfect costume that highlights their desired persona. Now it’s your turn, as their eye care professional, to help them out! Encourage Read More