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Posted by WestGroupe  

Behind-The-Scenes with KLiiK denmark and FYSH UK

  In honor of the upcoming holiday season, we thought we’d treat our loyal retailers to a sneak peek into our upcoming campaign for KLiiK denmark, as well as a quick reboot of our 2016 FYSH UK campaign. Last month we held our photo shoots for KLiiK denmark and FYSH UK. We could not be Read More

Posted by WestGroupe  

WestGroupe’s Checklist For This Year’s Trade Show Season

WestGroupe’s Checklist For This Year’s Trade Show Season

  Trade show season is ramping up again with Vision Expo West just around the corner. To help you, our trusted retail partners, successfully walk the exhibitor floor, we have put together a checklist of how you can make the most of your trade show experience. Create An Inventory Checklist Come to this year’s trade Read More

Posted by WestGroupe  

Tortoiseshell: The story behind the color

Just imagine an office filled from head to toe in smoke. Men in three-piece suits, making deals over the phone as their cigar ashes are being flung every which way, while their secretaries tip‑tap away on their typewriters. What does this have to do with anything related to eyewear? Horn-rimmed, retro tortoiseshell spectacles dominated this Read More

Posted by WestGroupe  

Focus On Nutrition

November is nutrition month, which is more important to you as an eye care professional than you might think. You provide your patients with solutions to improve their vision everyday, but how often to you speak to them about the importance of good nutrition as it relates to maintaining eye health and preventing eye related Read More

Posted by WestGroupe  

Show Off Your Alter Ego With Style

Halloween is the one time a year where everyone has the chance to be whoever they wish they could be all year round. For glasses-wearers, it can sometimes be a little trickier finding the perfect costume that highlights their desired persona. Now it’s your turn, as their eye care professional, to help them out! Encourage your customers to show off their alter ego through their Halloween costume, with the help of a fashionable frame that they can continue to wear all year long!

Halloween is the one time a year where everyone has the chance to be whoever they wish they could be all year round. For glasses-wearers, it can sometimes be a little trickier finding the perfect costume that highlights their desired persona. Now it’s your turn, as their eye care professional, to help them out! Encourage Read More

Posted by WestGroupe  

The Framed Faces of the 2015 Academy Awards

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The big award show finally came and went. At last night’s Oscars, the red carpet and stage was filled with beautiful people in their gorgeous gowns and tuxes. While the evening offered little in terms of surprises or award upsets, there was one accessory that made the men extra dapper and the women sparkle just Read More

Posted by WestGroupe  

The Top Looks From Last Night’s Grammys!

It’s award season where another Sunday evening means another red carpet! Last night was the 57th Annual Grammy Awards and the attendees did not disappoint with their array of fantastic and sometimes questionable fashion decisions. One trend that proved popular amongst the men was fashion for their face! See below for our top 4 picks Read More

Posted by WestGroupe  

Eating To Keep Your Eyes Healthy

beef broccoli bowl, eye health, health, eating healthy, healthy eating, broccoli, beef, tomatoes

With a month having now passed since we all made our New Year’s resolutions to eat healthier and cleaner, a few of us have fallen off of the bandwagon. For those who are still keeping strong, this past weekend proved to be the ultimate test with Super Bowl parties happening in every other household. While Read More