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Posted by WestGroupe  

Cost Effective Communication Tools

Are you communicating effectively with your customers? With the ever-changing landscape of communications, touching base frequently is crucial for growing your client base and keeping your current clientele loyal. Consumers are looking for information in real time, whether it is a new promotion or the latest trend. There are many cost effective tools to communicate Read More

Posted by WestGroupe  

Making Sure Your Little Ones are Halloween-Ready!

Halloween is the best opportunity for your patients to show off their creative side. From pop-culture references to visual puns, there is an endless sea of possibility as to what they and their little goblins can be for Halloween this year. Instead of working around a child’s glasses, why not try to incorporate their adorable Read More

Posted by WestGroupe  

WestGroupe’s Checklist For This Year’s Trade Show Season

WestGroupe’s Checklist For This Year’s Trade Show Season

  Trade show season is ramping up again with Vision Expo West just around the corner. To help you, our trusted retail partners, successfully walk the exhibitor floor, we have put together a checklist of how you can make the most of your trade show experience. Create An Inventory Checklist Come to this year’s trade Read More

Posted by WestGroupe  

New FYSH UK and Superflex Campaigns Launched at Last!

WestGroupe is proud to announce the launch of the new FYSH UK & Superflex campaigns. Shot on location in Montreal, Quebec, the new campaigns embody the essence of each brand. While FYSH UK expands on its ‘Hooked on Life’ tagline with the message of ‘I am an original’ sure to connect with FYSH lovers everywhere, Read More

Posted by WestGroupe  

Focus On Nutrition

November is nutrition month, which is more important to you as an eye care professional than you might think. You provide your patients with solutions to improve their vision everyday, but how often to you speak to them about the importance of good nutrition as it relates to maintaining eye health and preventing eye related Read More

Posted by WestGroupe  

Show Off Your Alter Ego With Style

Halloween is the one time a year where everyone has the chance to be whoever they wish they could be all year round. For glasses-wearers, it can sometimes be a little trickier finding the perfect costume that highlights their desired persona. Now it’s your turn, as their eye care professional, to help them out! Encourage your customers to show off their alter ego through their Halloween costume, with the help of a fashionable frame that they can continue to wear all year long!

Halloween is the one time a year where everyone has the chance to be whoever they wish they could be all year round. For glasses-wearers, it can sometimes be a little trickier finding the perfect costume that highlights their desired persona. Now it’s your turn, as their eye care professional, to help them out! Encourage Read More

Posted by WestGroupe  

GETTING BACK-TO-SCHOOL READY

While we’ve all been out enjoying the summer weather, the month of August has crept up on us, and with it, back to school. With more children starting to wear their glasses earlier, it’s important that you make your store a one-stop shop for all of their back to school eyewear needs. Check out these Read More

Posted by WestGroupe  

Kids Back To School

Kids Back To School

It’s almost that time again – time to start thinking about your child’s eyewear for the back to school season. See below for tips on how to make sure you’re prepared!

Posted by WestGroupe  

Eating To Keep Your Eyes Healthy

beef broccoli bowl, eye health, health, eating healthy, healthy eating, broccoli, beef, tomatoes

With a month having now passed since we all made our New Year’s resolutions to eat healthier and cleaner, a few of us have fallen off of the bandwagon. For those who are still keeping strong, this past weekend proved to be the ultimate test with Super Bowl parties happening in every other household. While Read More