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Posted by WestGroupe  

Then and Now

When Rodney Suliteanu founded WestGroupe in 1961, he had no inkling he was laying down the framework for an international powerhouse. We are proud to share this video retrospective with you, highlighting our company’s evolution over the past 50 years. We hope you enjoy, and please do share your thoughts with us. Looking ahead to Read More

Posted by WestGroupe  

Seeing Double: 2 Features, 1 Magazine

We’re thrilled to see two of our brands appear in the August 2012 issue of 20/20 magazine. KLiiK denmark is featured in a sleek ‘back-to-black’ spread, and Superflex Kids goes back to school in style! Connect with KLiiK denmark and Superflex Kids on Facebook, and join us in real-time, brand-centric conversations. See you there!

Posted by WestGroupe  

Join Us at Vision Expo West!

Join us at this year’s Vision Expo West show! We’ll be live from the Sands Expo and Convention Center in Las Vegas, Nevada from September 5-8, inclusively, where we’ll be tweeting, posting and sharing real-time updates, photos and videos from within one of the largest trade shows in the world. Using social media is a wonderful Read More

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Spotted: Superflex in VCPN

Our value-added family brand, Superflex, graces this month’s cover of Vision Care Product News (VCPN). Get set for the back-to-school season with Superflex’s six new kids’ eyewear models. If you haven’t yet received your copy, you can view the coverage here.  

Posted by WestGroupe  

Look Your Best with Superflex and KRICKETS!

Superflex and KRICKETS want you to Look Your Best! We’ll be giving away five awesome prizes on our Facebook pages, and it’s quick and easy to enter. In order to win, simply add a compelling caption to the photo we’ve posted. The caption should be thoughtful, witty or just plain funny – the caption with Read More

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Superflex: ‘In Great Company’ with Optik

We’ve been spotted in this month’s issue of Optik magazine. For those of you who haven’t yet received your copy, you can view the full coverage right here on our blog. Be sure to let us know what you think by leaving us a comment! For more information on Superflex Kids, please visit our website. Read More

Posted by WestGroupe  

Children’s Eyewear Trends for Fall 2012

Children’s Eyewear Trends for Fall 2012

One of our favourite blogs, ‘Eyecessorize,’  posted a fabulous feature on trends in children’s eyewear. In addition to featuring our KLiiK : denmark and Superflex Kids brands, this piece offers some insight into what you can expect in the world of smaller specs for next season. Enjoy!     

Posted by WestGroupe  

Spotted: Superflex in TV Hébdo

Our Superflex brand has been featured in this week’s issue of TV Hébdo. The piece is all about selecting the right eyewear for your little one, offering insightful tips to consider as you begin shopping for your child’s first frames. Be sure to connect with the Superflex family brand on Facebook for expert parenting, health Read More