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Posted by WestGroupe  

Tricks To Make Halloween A Treat For Your Business

Halloween kicks off the holiday season, so why not take advantage of it to bring customers into your store? The spooky festival might not appear to be an obvious marketing opportunity as your business is getting ready for all the other upcoming festivities, but preparing for it doesn’t have to be a scary experience! Here Read More

Posted by WestGroupe  

Building A 20/20 Relationship With Your Patients

Eyecare doesn’t only have to be about the ins-and-outs of appointments. Your patients are also people that have lives, stories, and hobbies! Getting to know them through verbal and nonverbal communication will ensure that they are as happy with your service as you are with having them as patients! Here are a few tips to Read More

Posted by WestGroupe  

Get the Look – Going Back to School in Style

Summer has barely started but it is already time to think about back-to-school. The concept might bring new clothes and fresh school supplies to mind, but it should also serve as a reminder for parents to book appointments to have their kids’ eyes checked before they head back to class. To ensure your store is Read More

Posted by WestGroupe  

Celebrate National Sunglasses Day in Style

June marks the beginning of Summer, so what better time to remind your clientele of the benefits of wearing sunglasses? June 27th is National Sunglasses Day, highlighting the importance of wearing shades to protect the eyes from the sun’s harsh UV rays. Sunglasses are also worn to make a fashion statement, so make sure you Read More

Posted by WestGroupe  

Cost Effective Communication Tools

Are you communicating effectively with your customers? With the ever-changing landscape of communications, touching base frequently is crucial for growing your client base and keeping your current clientele loyal. Consumers are looking for information in real time, whether it is a new promotion or the latest trend. There are many cost effective tools to communicate Read More

Posted by WestGroupe  

Visual Merchandising – The Silent Sales Associate

Often overlooked as an essential sales support component, in-store merchandising tools make it easier to showcase eyewear and entice customers to view, touch and feel the product. Visual tools such as banners and counter cards help tell the story behind the brand, and connect with customers on an emotional level. Ultimately, both help you sell Read More

Posted by WestGroupe  

Behind-The-Scenes with KLiiK denmark and FYSH UK

  In honor of the upcoming holiday season, we thought we’d treat our loyal retailers to a sneak peek into our upcoming campaign for KLiiK denmark, as well as a quick reboot of our 2016 FYSH UK campaign. Last month we held our photo shoots for KLiiK denmark and FYSH UK. We could not be Read More

Posted by WestGroupe  

Making Sure Your Little Ones are Halloween-Ready!

Halloween is the best opportunity for your patients to show off their creative side. From pop-culture references to visual puns, there is an endless sea of possibility as to what they and their little goblins can be for Halloween this year. Instead of working around a child’s glasses, why not try to incorporate their adorable Read More

Posted by WestGroupe  

WestGroupe’s Checklist For This Year’s Trade Show Season

WestGroupe’s Checklist For This Year’s Trade Show Season

  Trade show season is ramping up again with Vision Expo West just around the corner. To help you, our trusted retail partners, successfully walk the exhibitor floor, we have put together a checklist of how you can make the most of your trade show experience. Create An Inventory Checklist Come to this year’s trade Read More

Posted by WestGroupe  

CONVENIENCE VS. COMFORT FOR EYEWEAR

WestGroupe Convenience Vs Comfort

When it seems like there aren’t enough hours in the day to get back-to-school ready, we all tend to look for solutions that are the most convenient – but when it comes to your patients, is convenience always the best option? Online shopping can be a great tool, but when speaking about vision care, it Read More