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Posted by WestGroupe  

Get To Know A Blogger [Session 2] – Montreal In Style

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Anik wears KLiiK denmark frames K 494-711 (above & below)

How did you start your blog, and what external projects did it inevitably link you to?

I started my blog Montreal In Style four years ago (just for fun) while I was working a full time job.  I started it to display my discovered finds from the Montreal fashion scene.  I just finished school (fashion design at LaSalle College), so I was just starting to get to know the scene.  My site happened to catch on because I was one of the first people in the city to start a fashion blog.  Before I knew it my followers grew, I got more and more press, and it got bigger and bigger.  I left my job eventually, and other projects started coming along (such as Complex Les Ailes, which I used to blog for – now I take care of their other social platforms).  I also submit street style pictures to ElleQuebec.com.

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How would you describe the essence of your blog and what you post?

My blog mostly consists of a blend of local designers, beauty product reviews, and personal style.

How would you describe your personal style?

I think it’s a blend of rock, minimalism, boyish, and basic.  I don’t like to go overboard – I’m a jeans and t-shirt kind of girl, but with a rock twist.  I love loose shirts, a nice pair of jeans, and heels – the classics.

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Do you have any style muses?

I’d say Alexa Chung, Erin Wasson, Rachel Bilson, and Diane Kruger would be my main blend.

Which designers are your favorites?

My favorite from Montreal is Valerie Dumaine for sure.  I love her minimalist aesthetic.  Higher end, I’d say a mix of Alexander Wang, Isabel Marant, and a little Rag & Bone.

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Do you follow other blogs (what pulls you in)?

I do follow a lot of fashion blogs.  I like Song of Style, she has that very California-cool vibe.  I always check out The Blonde Salad (because she’s everywhere – I find her a real inspiration for getting to the top).  My favorite blogger would probably be Elin Kling – she’s also very jeans and  heels minimalist.  She’s one of the biggest out there, and now has her own magazine.  She did a collaboration with Guess jeans, and I definitely look up to her!

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What would be your ideal blog collaboration?

For sure a capsule collection would be amazing.  I studied design, so to be able to merge my two loves would be a dream project.

When you were in fashion design, what was your aesthetic as a designer?

There was always shirts, button downs, and collars.  I wear a lot of those things now, so it’s not surprising I was always reinventing shirts and dresses in different colors and finishes.  

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What frame of mind do you have to be in to get inspired?

It’s very spontaneous when I dress myself or write a blog post.  It has to come out naturally.  If I have to plan something in advance I’ll be standing in front of my wardrobe with no idea what I want to wear.  If I’m getting into an organized shoot on the other hand, I’ll think of a million things I want to try and piece together.  If I think too much, it doesn’t work.  It really has to come to me by itself.  Same thing with blogging.  If I have to write a post, and I’m not inspired, I’ll just stare blankly at my computer screen.  

How do you overcome writers block or feeling “stuck”?

I usually just try and make myself do it.  Change music, or go online to look at other things.  Take breaks to refresh my mind from what I was looking at, then go back to it.  If I’m doing street style, I’ll go home and then go out a bit later again.

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How important are accessories as a part of an outfit/styling yourself?

Very important.  Since I’m very basic with what I wear, I like to wear a lot of rings, necklaces – something that stands out.

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What do you think the future of blogging is?

It’s still going to be around for quite a while I think.  People are going towards blogs much more than before.  They want to know the blogger’s opinion – they are excited for online creators to try out products and attend events.  I think people like that they can connect to someone online, be it through advice, style, or beauty.  Magazines can sometimes generalize too much.  Everyone has their own niche that they fit into, and there’s space for everyone if you can reach your appropriate audience.  You need to find your own voice (considering how many new sites pop up each and every day).  I think it will only get bigger and better – brand collaborations only becoming more common.

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Where do you see yourself in five years?

My main goal would be to work for a magazine.  I’ve always wanted to do that, but I ended up studying fashion design instead of journalism.  Now that I’ve been blogging for a while, I feel like it’s closely tied enough to be transitional.  Who knows, maybe one day I’ll even have my own magazine!