WestGroupe is proud to announce the launch of the new FYSH UK & Superflex campaigns. Shot on location in Montreal, Quebec, the new campaigns embody the essence of each brand. While FYSH UK expands on its ‘Hooked on Life’ tagline with the message of ‘I am an original’ sure to connect with FYSH lovers everywhere, Superflex presents the notion of ‘Life is meant to be super’ for little… and not so little… people on the go.
These new campaigns were first unveiled at Mido in Milan, Italy, on February 27, 2016, for the European, Asian, African and Australian markets, and will debut at Vision Expo East in New York, NY, on April 15, 2016, for the North and South American markets.
“We are exceptionally proud of the new FYSH UK & Superflex campaigns,” says WestGroupe Vice President of Product Development, Beverly Suliteanu, “Captured in the imagery is a sincere ‘joie de vivre’ felt by the entire production crew and the WestGroupe team. We are confident that the optical trade and consumers alike will gravitate towards the uplifting messaging of the 2 brands.”