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Posted by WestGroupe  

Focus On Nutrition

November is nutrition month, which is more important to you as an eye care professional than you might think. You provide your patients with solutions to improve their vision everyday, but how often to you speak to them about the importance of good nutrition as it relates to maintaining eye health and preventing eye related Read More

Posted by WestGroupe  

Show Off Your Alter Ego With Style

Halloween is the one time a year where everyone has the chance to be whoever they wish they could be all year round. For glasses-wearers, it can sometimes be a little trickier finding the perfect costume that highlights their desired persona. Now it’s your turn, as their eye care professional, to help them out! Encourage your customers to show off their alter ego through their Halloween costume, with the help of a fashionable frame that they can continue to wear all year long!

Halloween is the one time a year where everyone has the chance to be whoever they wish they could be all year round. For glasses-wearers, it can sometimes be a little trickier finding the perfect costume that highlights their desired persona. Now it’s your turn, as their eye care professional, to help them out! Encourage Read More

Posted by WestGroupe  

Celebrating Eye Health Month

The month of October celebrates the importance of eye health. Because you care about your patients and protecting their vision, WestGroupe recommends sharing the following tips with them, so they can maintain good vision over their lifetime. See your eye doctor regularly It is important for adults to have their eyes checked every 2 years Read More

Posted by WestGroupe  

WestGroupe’s Evolution

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WestGroupe’s story began over 50 years ago when founder Rodney Suliteanu was approached by a family friend to start a Canadian optical distribution company. Today the business has evolved to include two frame divisions that distribute eyewear throughout Canada and export proprietary brands to the international market. The company became a family affair when Rodney’s Read More

Posted by WestGroupe  

GETTING BACK-TO-SCHOOL READY

While we’ve all been out enjoying the summer weather, the month of August has crept up on us, and with it, back to school. With more children starting to wear their glasses earlier, it’s important that you make your store a one-stop shop for all of their back to school eyewear needs. Check out these Read More

Posted by WestGroupe  

Kids Back To School

Kids Back To School

It’s almost that time again – time to start thinking about your child’s eyewear for the back to school season. See below for tips on how to make sure you’re prepared!

Posted by WestGroupe  

Details Make The Man

You never need an excuse to look sharp, but sometimes pulling the right frames, tie and shoes together for the perfect outfit can be cumbersome. Let the EVATIK man show you how you can pull off a simple and fabulous look for any occasion!

Posted by WestGroupe  

Details Make the Man: How Eyewear Can Complete Any Menswear Look

Choosing fashion-forward accessories is the final key step in polishing off a look, especially when that accessory is front and centre. Similar to fine Italian leather shoes, heirloom timepieces and sumptuous silk ties, well crafted frames are a quintessential statement piece that add a distinctive edge to menswear. Think Johnny Depp’s rounded 70s clubmaster glasses Read More

Posted by WestGroupe  

Social Media Matters

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Social media for the optical industry, who knew! But everywhere you look, businesses are using social media to communicate and engage with existing and potential customers. Considering the fact that by the end of 2015 Millennials will be the largest living generation, it is important to communicate in the spaces that they choose to be Read More