Halloween is the one time a year where everyone has the chance to be whoever they wish they could be all year round. For glasses-wearers, it can sometimes be a little trickier finding the perfect costume that highlights their desired persona. Now it’s your turn, as their eye care professional, to help them out! Encourage Read More
The month of October celebrates the importance of eye health. Because you care about your patients and protecting their vision, WestGroupe recommends sharing the following tips with them, so they can maintain good vision over their lifetime. See your eye doctor regularly It is important for adults to have their eyes checked every 2 years Read More
WestGroupe’s story began over 50 years ago when founder Rodney Suliteanu was approached by a family friend to start a Canadian optical distribution company. Today the business has evolved to include two frame divisions that distribute eyewear throughout Canada and export proprietary brands to the international market. The company became a family affair when Rodney’s Read More
While we’ve all been out enjoying the summer weather, the month of August has crept up on us, and with it, back to school. With more children starting to wear their glasses earlier, it’s important that you make your store a one-stop shop for all of their back to school eyewear needs. Check out these Read More
It’s almost that time again – time to start thinking about your child’s eyewear for the back to school season. See below for tips on how to make sure you’re prepared!
You never need an excuse to look sharp, but sometimes pulling the right frames, tie and shoes together for the perfect outfit can be cumbersome. Let the EVATIK man show you how you can pull off a simple and fabulous look for any occasion!
Choosing fashion-forward accessories is the final key step in polishing off a look, especially when that accessory is front and centre. Similar to fine Italian leather shoes, heirloom timepieces and sumptuous silk ties, well crafted frames are a quintessential statement piece that add a distinctive edge to menswear. Think Johnny Depp’s rounded 70s clubmaster glasses Read More
Social media for the optical industry, who knew! But everywhere you look, businesses are using social media to communicate and engage with existing and potential customers. Considering the fact that by the end of 2015 Millennials will be the largest living generation, it is important to communicate in the spaces that they choose to be Read More
Michael and Beverly Suliteanu were invited to CJAD to give a profile on WestGroupe 50 years of history. Listen below to hear their keys to success!
WestGroupe shares their tips and ideas on how to help plan a terrific event (ie: Trunk Show): 1. What to Show What you show has an impact on your marketing and planning. Choose to showcase current trends in a variety of colors, shapes and styles that will appeal to every demographic. 2. When to Show Read More