Halloween is the one time a year where everyone has the chance to be whoever they wish they could be all year round. For glasses-wearers, it can sometimes be a little trickier finding the perfect costume that highlights their desired persona. Now it’s your turn, as their eye care professional, to help them out! Encourage your customers to show off their alter ego through their Halloween costume, with the help of a fashionable frame that they can continue to wear all year long!
Additionally, help your staff get into the holiday spirit by encouraging them to dress up their eyewear through a coordinated costume (think Minions). If you’ve decorated your store with cats, witches ghosts and ghouls, don’t forget to display your product on those figures!