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Posted by WestGroupe  

Tortoiseshell: The story behind the color

Just imagine an office filled from head to toe in smoke. Men in three-piece suits, making deals over the phone as their cigar ashes are being flung every which way, while their secretaries tip‑tap away on their typewriters. What does this have to do with anything related to eyewear? Horn-rimmed, retro tortoiseshell spectacles dominated this era, and it has continued to be a prolific aspect of fashion eyewear ever since.

Tortoiseshell used to be made from the shell of the hawksbill turtle because of the excellent hues and how well the tones reflected on people’s skin. The use of this material became illegal in the 1970’s to protect these reptiles from endangerment and extinction and now, thanks to modern plastic manufacturing, we can now proudly wear “tortoiseshell” without having to throw away our morals and ethics. Acetate tortoiseshell is now used in modern fabrics and materials and, more specifically, for eyewear.

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 Tortoiseshell is now a universal material and, in our opinion, can be used for practically any type of frame and compliments any skin color! Ranging from retro inspired ladies’ frames to sleek modern men’s frames, the options are definitely endless.

K-539

K-539

The hipster-vintage revival has seen the resurgence of the 50s-inspired “key‑hole” bridge, round shapes and, you guessed it, tortoiseshell. A perfect example of this is the KLiiK denmark K-539 frame, a round, James Dean‑esque frame that looks great on both men and women.

K-556

K-556

When it comes colors, tortoiseshell looks exquisite against any skin tone as a result of the multi-colored
hues and patterns embedded within the acetate. A perfect example of this is the brand new K-556 frame from KLiiK denmark that comes in all different forms of tort, such as violet tortoise, Tokyo tortoise and smoke tort.

For the modern man, a tortoiseshell frame is the perfect accessory. The E‑9120 from EVATIK is the perfect frame for someone looking to have his fashion needs met. Made from ultra lightweight acetate, this tortoise frame is unique due to its matte finish

E-9120

E-9120

Tortoiseshell continues to be a timeless material that, in our opinion, will never go out of style.

Go to westgroupe.com to see all of our tortoiseshell frames.

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