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  • EDUCATION
  • HEALTH
  • SOCIAL MEDIA
  • QUIZZES
  • TRENDS
  • En
    • Fr

westgroupe

  • EducationHealthInterviews

    Vision Therapy

    by Jcho August 24, 2020
    by Jcho August 24, 2020

    As schools are reopening and online classes start to commence, kids are getting back into the school routine. For some, this maybe a very difficult time, especially if they have…

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  • EducationGrowing your business

    Benefits of Email Marketing for Small Businesses

    by Jcho August 3, 2020
    by Jcho August 3, 2020

    What is Email Marketing? It is a cost-effective form of marketing by using email to send out information, sales and promotions to a targeted group of people, usually consisting of…

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  • Health

    What You Need To Know About Blue Light

    by Jcho July 20, 2020
    by Jcho July 20, 2020

    We have all heard about “Blue Light”, “blue light filters” and “digital strain”, but what do these terms mean? How do you explain these buzzwords to your patients without getting…

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  • EducationGrowing your business

    Managing Good and Bad Online Patient Reviews

    by Jcho July 3, 2020
    by Jcho July 3, 2020

    By Frank Giammanco  Optical dispensing has always been a business reliant on “word of mouth,” a very powerful marketing influence. Of course, they say that one bad review can equal…

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  • Health

    The Effects that Anxiety & Stress Have on Eyes

    by Jcho June 15, 2020
    by Jcho June 15, 2020

    Everyone can agree that 2020 has not worked out to be what anyone had in mind for the start of a new decade. This year has been extremely stressful, causing increasing levels of anxiety that in turn clouds our mental…

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  • Health

    Healthy Food for Your Eyes

    by Jcho June 1, 2020
    by Jcho June 1, 2020

    Kitchens are made for bringing families together. Spending more time at home has us cooking and eating all our meals as one. Trying to keep the menu different and interesting for 3 meals a…

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  • EducationGrowing your business

    The Importance Of A Website For Small Businesses

    by Jcho May 15, 2020
    by Jcho May 15, 2020

    Technology is increasingly an important part of our daily lives. Especially in this new economic turn, all industries are looking at technological advances and capabilities in order to create a digital…

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  • EducationGrowing your business

    Telehealth – Next Level Healthcare

    by Jcho May 1, 2020
    by Jcho May 1, 2020

    Our industry is constantly changing from how practices get through their daily routines, to recording, storing and sending information to reaching a wider patient base. Change can be scary, but it…

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  • HealthTips and tricks

    How To Spend Your Days In Self Isolation

    by Jcho April 17, 2020
    by Jcho April 17, 2020

    As we find ourselves trying to adjust to the new normal, the days seem to drag out as boredom sets in. Our routines have been interrupted, as we wait to resume back to life as we used to…

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  • Health

    The Effects of Squinting

    by Jcho April 6, 2020
    by Jcho April 6, 2020

    As we find ourselves coping with the “new normal” that is social distancing and self-isolation, many of us are now more than ever glued to our screens. Whether they are our digital…

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  • Interviews

    A Balancing Act with Dr. Sophia Visanji – Business Q&A

    by Jcho March 24, 2020
    by Jcho March 24, 2020

    Tales of her double life – Dr. Sophia Visanji does it all. Originally from Canada, Dr. Visanji currently resides in New York City where she balances her full-time job as…

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  • Health

    Bringing Focus to Women’s Unique Eye Health

    by Jcho March 9, 2020
    by Jcho March 9, 2020

    In honour of International Women’s Day, we want to pay special attention to women’s health. When it comes to eye health, women may experience very unique forms of vision and…

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  • Growing your business

    Cultivating and Growing Your Patient Base

    by Jcho February 17, 2020
    by Jcho February 17, 2020

    By Frank Giammanco Preserving your patient base in today’s business climate is more challenging than ever before. Fortunately, there are proven methods to not only preserve your patient base but…

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  • Health

    Seasonal Affective Disorder Begins with the Eye

    by Jcho February 4, 2020
    by Jcho February 4, 2020

    Lack of energy, fatigue and loss of motivation are just some of the symptoms for Seasonal Affective Disorder (SAD). For people who are visually impaired, the risk of developing this…

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  • Education

    Get to Know Your Customer Day – The Importance of Family History

    by Jcho January 20, 2020
    by Jcho January 20, 2020

    The first month of the new year is almost coming to an end and it’s time to reflect on your business and your customers. In order to plan ahead for…

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Recent Posts

  • Vision Therapy

    August 24, 2020
  • Benefits of Email Marketing for Small Businesses

    August 3, 2020
  • What You Need To Know About Blue Light

    July 20, 2020
  • Managing Good and Bad Online Patient Reviews

    July 3, 2020
  • The Effects that Anxiety & Stress Have on Eyes

    June 15, 2020
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