With the holiday season in full swing, it’s time to revamp your marketing strategy to finish the year strong and move into the new year on the right foot. Affiliate…

As a practice, it’s important to make sure your patients have all the information they need regarding their eye health. With November being a month to celebrate and spread awareness…

For the month of November, we want to draw special attention to men’s health. Movember has long been celebrated as the time to grow a moustache all month long with…

As a practice, your job is to ensure your patients get the care they need, especially when it has to do with their eye health. But what happens when you…

This month, WestGroupe is partnering up with the Canadian National Institute for the Blind (CNIB) to celebrate World Sight Day and raise awareness. For many sighted people, they may feel…

For practices wanting to attract more customers, increase sales and grow their business, it’s important to hop on the social media bandwagon and harness its full potential. Now more than…

Although not a form of blindness, ‘color blindness’ is a form of deficiency in the way people see color. While most people share a common color vision sensory experience, some…

By Dr. Sophia Visanji Being pregnant is a beautiful journey but can welcome many side effects to a woman’s body that are not always anticipated. Aside from the more obvious…

Women have unique vision issues so it’s important to ensure they have all the information they need about how to maintain their eye health. As a practice, it’s important to…

For practices offering a range of frames in different shapes, sizes and colors, it can be fun for customers to browse around and try on different looks before they find…

It’s no secret that online businesses are thriving in today’s technology dependant lifestyle. People want convenience so why bother trekking out to a store when you can buy anything you…

With the demands of daily life, it is normal for people to encounter stressful situations on a regular basis. In fact, stress is normal and no one is immune to…

Selecting a pair of sunglasses can be a challenging and stressful experience. Finding the right pair of sunglasses that are chic, but also matches personal style, while fitting comfortably is…

The kids are almost out of school and summer is just around the corner. As children leave the classroom and head off to start their summer activities, it’s time to…

Earth Day is annual event celebrated on April 22. This international day provides your practice the opportunity to become a green and eco-friendly office. Worldwide, more events are held to…