The first month of the new year is almost coming to an end and it’s time to reflect on your business and your customers. In order to plan ahead for…

Start the new year off right by planning ahead and setting new goals! Now’s the time to work towards growing your business and expanding your reach. There are plenty of…

By Dr. Sophia Visanji You may have heard these complaints before, “My eyes have been burning lately.” “They just won’t stop tearing. People will ask me if I’m crying.” “They…

With the holiday season in full swing, it’s time to revamp your marketing strategy to finish the year strong and move into the new year on the right foot. Affiliate…

As a practice, it’s important to make sure your patients have all the information they need regarding their eye health. With November being a month to celebrate and spread awareness…

For the month of November, we want to draw special attention to men’s health. Movember has long been celebrated as the time to grow a moustache all month long with…

As a practice, your job is to ensure your patients get the care they need, especially when it has to do with their eye health. But what happens when you…

This month, WestGroupe is partnering up with the Canadian National Institute for the Blind (CNIB) to celebrate World Sight Day and raise awareness. For many sighted people, they may feel…

For practices wanting to attract more customers, increase sales and grow their business, it’s important to hop on the social media bandwagon and harness its full potential. Now more than…

Although not a form of blindness, ‘color blindness’ is a form of deficiency in the way people see color. While most people share a common color vision sensory experience, some…

By Dr. Sophia Visanji Being pregnant is a beautiful journey but can welcome many side effects to a woman’s body that are not always anticipated. Aside from the more obvious…

Women have unique vision issues so it’s important to ensure they have all the information they need about how to maintain their eye health. As a practice, it’s important to…

For practices offering a range of frames in different shapes, sizes and colors, it can be fun for customers to browse around and try on different looks before they find…

It’s no secret that online businesses are thriving in today’s technology dependant lifestyle. People want convenience so why bother trekking out to a store when you can buy anything you…

With the demands of daily life, it is normal for people to encounter stressful situations on a regular basis. In fact, stress is normal and no one is immune to…