What is Email Marketing? It is a cost-effective form of marketing by using email to send out information, sales and promotions to a targeted group of people, usually consisting of…

We have all heard about “Blue Light”, “blue light filters” and “digital strain”, but what do these terms mean? How do you explain these buzzwords to your patients without getting…

By Frank Giammanco  Optical dispensing has always been a business reliant on “word of mouth,” a very powerful marketing influence. Of course, they say that one bad review can equal…

Everyone can agree that 2020 has not worked out to be what anyone had in mind for the start of a new decade. This year has been extremely stressful, causing increasing levels of anxiety that in turn clouds our mental…

Kitchens are made for bringing families together. Spending more time at home has us cooking and eating all our meals as one. Trying to keep the menu different and interesting for 3 meals a…

Technology is increasingly an important part of our daily lives. Especially in this new economic turn, all industries are looking at technological advances and capabilities in order to create a digital…

Our industry is constantly changing from how practices get through their daily routines, to recording, storing and sending information to reaching a wider patient base. Change can be scary, but it…

As we find ourselves trying to adjust to the new normal, the days seem to drag out as boredom sets in. Our routines have been interrupted, as we wait to resume back to life as we used to…

As we find ourselves coping with the “new normal” that is social distancing and self-isolation, many of us are now more than ever glued to our screens. Whether they are our digital…

Tales of her double life – Dr. Sophia Visanji does it all. Originally from Canada, Dr. Visanji currently resides in New York City where she balances her full-time job as…

In honour of International Women’s Day, we want to pay special attention to women’s health. When it comes to eye health, women may experience very unique forms of vision and…

By Frank Giammanco Preserving your patient base in today’s business climate is more challenging than ever before. Fortunately, there are proven methods to not only preserve your patient base but…

Lack of energy, fatigue and loss of motivation are just some of the symptoms for Seasonal Affective Disorder (SAD). For people who are visually impaired, the risk of developing this…

The first month of the new year is almost coming to an end and it’s time to reflect on your business and your customers. In order to plan ahead for…

Start the new year off right by planning ahead and setting new goals! Now’s the time to work towards growing your business and expanding your reach. There are plenty of…