As schools are reopening and online classes start to commence, kids are getting back into the school routine. For some, this maybe a very difficult time, especially if they have…
What is Email Marketing? It is a cost-effective form of marketing by using email to send out information, sales and promotions to a targeted group of people, usually consisting of…
We have all heard about “Blue Light”, “blue light filters” and “digital strain”, but what do these terms mean? How do you explain these buzzwords to your patients without getting…
By Frank Giammanco Optical dispensing has always been a business reliant on “word of mouth,” a very powerful marketing influence. Of course, they say that one bad review can equal…
Everyone can agree that 2020 has not worked out to be what anyone had in mind for the start of a new decade. This year has been extremely stressful, causing increasing levels of anxiety that in turn clouds our mental…
Kitchens are made for bringing families together. Spending more time at home has us cooking and eating all our meals as one. Trying to keep the menu different and interesting for 3 meals a…
Technology is increasingly an important part of our daily lives. Especially in this new economic turn, all industries are looking at technological advances and capabilities in order to create a digital…
Our industry is constantly changing from how practices get through their daily routines, to recording, storing and sending information to reaching a wider patient base. Change can be scary, but it…
As we find ourselves trying to adjust to the new normal, the days seem to drag out as boredom sets in. Our routines have been interrupted, as we wait to resume back to life as we used to…
As we find ourselves coping with the “new normal” that is social distancing and self-isolation, many of us are now more than ever glued to our screens. Whether they are our digital…
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