Education

As schools are reopening and online classes start to commence, kids are getting back into the school routine. For some, this maybe a very difficult time, especially if they have…

What is Email Marketing? It is a cost-effective form of marketing by using email to send out information, sales and promotions to a targeted group of people, usually consisting of…

By Frank Giammanco  Optical dispensing has always been a business reliant on “word of mouth,” a very powerful marketing influence. Of course, they say that one bad review can equal…

Technology is increasingly an important part of our daily lives. Especially in this new economic turn, all industries are looking at technological advances and capabilities in order to create a digital…

Our industry is constantly changing from how practices get through their daily routines, to recording, storing and sending information to reaching a wider patient base. Change can be scary, but it…

The first month of the new year is almost coming to an end and it’s time to reflect on your business and your customers. In order to plan ahead for…

This month, WestGroupe is partnering up with the Canadian National Institute for the Blind (CNIB) to celebrate World Sight Day and raise awareness. For many sighted people, they may feel…

Although not a form of blindness, ‘color blindness’ is a form of deficiency in the way people see color. While most people share a common color vision sensory experience, some…

For practices offering a range of frames in different shapes, sizes and colors, it can be fun for customers to browse around and try on different looks before they find…

With the demands of daily life, it is normal for people to encounter stressful situations on a regular basis. In fact, stress is normal and no one is immune to…