As schools are reopening and online classes start to commence, kids are getting back into the school routine. For some, this maybe a very difficult time, especially if they have…
Education
-
-
What is Email Marketing? It is a cost-effective form of marketing by using email to send out information, sales and promotions to a targeted group of people, usually consisting of…
-
By Frank Giammanco Optical dispensing has always been a business reliant on “word of mouth,” a very powerful marketing influence. Of course, they say that one bad review can equal…
-
Technology is increasingly an important part of our daily lives. Especially in this new economic turn, all industries are looking at technological advances and capabilities in order to create a digital…
-
Our industry is constantly changing from how practices get through their daily routines, to recording, storing and sending information to reaching a wider patient base. Change can be scary, but it…
-
The first month of the new year is almost coming to an end and it’s time to reflect on your business and your customers. In order to plan ahead for…
-
This month, WestGroupe is partnering up with the Canadian National Institute for the Blind (CNIB) to celebrate World Sight Day and raise awareness. For many sighted people, they may feel…
-
Although not a form of blindness, ‘color blindness’ is a form of deficiency in the way people see color. While most people share a common color vision sensory experience, some…
-
For practices offering a range of frames in different shapes, sizes and colors, it can be fun for customers to browse around and try on different looks before they find…
-
With the demands of daily life, it is normal for people to encounter stressful situations on a regular basis. In fact, stress is normal and no one is immune to…