What is Email Marketing? It is a cost-effective form of marketing by using email to send out information, sales and promotions to a targeted group of people, usually consisting of…
Growing your business
-
-
By Frank Giammanco Optical dispensing has always been a business reliant on “word of mouth,” a very powerful marketing influence. Of course, they say that one bad review can equal…
-
Technology is increasingly an important part of our daily lives. Especially in this new economic turn, all industries are looking at technological advances and capabilities in order to create a digital…
-
Our industry is constantly changing from how practices get through their daily routines, to recording, storing and sending information to reaching a wider patient base. Change can be scary, but it…
-
By Frank Giammanco Preserving your patient base in today’s business climate is more challenging than ever before. Fortunately, there are proven methods to not only preserve your patient base but…
-
Start the new year off right by planning ahead and setting new goals! Now’s the time to work towards growing your business and expanding your reach. There are plenty of…
-
With the holiday season in full swing, it’s time to revamp your marketing strategy to finish the year strong and move into the new year on the right foot. Affiliate…
-
As a practice, your job is to ensure your patients get the care they need, especially when it has to do with their eye health. But what happens when you…
-
It’s no secret that online businesses are thriving in today’s technology dependant lifestyle. People want convenience so why bother trekking out to a store when you can buy anything you…
-
It is a new year and time to try a new business development and marketing strategy.