Growing your business

What is Email Marketing? It is a cost-effective form of marketing by using email to send out information, sales and promotions to a targeted group of people, usually consisting of…

By Frank Giammanco  Optical dispensing has always been a business reliant on “word of mouth,” a very powerful marketing influence. Of course, they say that one bad review can equal…

Technology is increasingly an important part of our daily lives. Especially in this new economic turn, all industries are looking at technological advances and capabilities in order to create a digital…

Our industry is constantly changing from how practices get through their daily routines, to recording, storing and sending information to reaching a wider patient base. Change can be scary, but it…

By Frank Giammanco Preserving your patient base in today’s business climate is more challenging than ever before. Fortunately, there are proven methods to not only preserve your patient base but…

Start the new year off right by planning ahead and setting new goals! Now’s the time to work towards growing your business and expanding your reach. There are plenty of…

With the holiday season in full swing, it’s time to revamp your marketing strategy to finish the year strong and move into the new year on the right foot. Affiliate…

As a practice, your job is to ensure your patients get the care they need, especially when it has to do with their eye health. But what happens when you…

It’s no secret that online businesses are thriving in today’s technology dependant lifestyle. People want convenience so why bother trekking out to a store when you can buy anything you…