October is the month of Fall which makes it the perfect time to update the merchandise decor at your practice. Include items and colours reflecting the month’s seasonal changes. By…
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Growing your business
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Capturing Spring: 3 Ways to Freshen Up Merchandising! We all love when the snow melts and spring arrives. Bringing this season into the office is great for staff to celebrate the change…
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If your optical dispensary sees sluggish sunglass sales come the winter months, you may be looking for ways to lift sales and keep those pairs moving! A campaign structure we…
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Halloween kicks off the holiday season, so why not take advantage of it to bring customers into your store? The spooky festival might not appear to be an obvious marketing…
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Eyecare doesn’t only have to be about the ins-and-outs of appointments. Your patients are also people that have lives, stories, and hobbies! Getting to know them through verbal and nonverbal…
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Often overlooked as an essential sales support component, in-store merchandising tools make it easier to showcase eyewear and entice customers to view, touch and feel the product. Visual tools such…
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