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  • En

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Growing your business

  • Growing your business

    Preparing Your Practice for October

    by Jcho October 1, 2018
    by Jcho October 1, 2018

    October is the month of Fall which makes it the perfect time to update the merchandise decor at your practice. Include items and colours reflecting the month’s seasonal changes. By…

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  • Growing your business

    Capturing Spring: 3 Ways to Freshen Up Merchandising!

    by Jcho March 14, 2018
    by Jcho March 14, 2018

    Capturing Spring: 3 Ways to Freshen Up Merchandising! We all love when the snow melts and spring arrives. Bringing this season into the office is great for staff to celebrate the change…

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  • Growing your business

    Winter-Season Optical Opportunities: Try This Campaign

    by Jcho February 9, 2018
    by Jcho February 9, 2018

    If your optical dispensary sees sluggish sunglass sales come the winter months, you may be looking for ways to lift sales and keep those pairs moving!  A campaign structure we…

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  • Growing your business

    Tricks To Make Halloween A Treat For Your Business

    by Jcho October 20, 2017
    by Jcho October 20, 2017

    Halloween kicks off the holiday season, so why not take advantage of it to bring customers into your store? The spooky festival might not appear to be an obvious marketing…

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  • Growing your business

    Building A 20/20 Relationship With Your Patients

    by Jcho September 18, 2017
    by Jcho September 18, 2017

    Eyecare doesn’t only have to be about the ins-and-outs of appointments. Your patients are also people that have lives, stories, and hobbies! Getting to know them through verbal and nonverbal…

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  • Growing your business

    Visual Merchandising – The Silent Sales Associate

    by Jcho April 12, 2017
    by Jcho April 12, 2017

    Often overlooked as an essential sales support component, in-store merchandising tools make it easier to showcase eyewear and entice customers to view, touch and feel the product. Visual tools such…

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