Growing your business

October is the month of Fall which makes it the perfect time to update the merchandise decor at your practice. Include items and colours reflecting the month’s seasonal changes. By…

Capturing Spring: 3 Ways to Freshen Up Merchandising! We all love when the snow melts and spring arrives. Bringing this season into the office is great for staff to celebrate the change…

If your optical dispensary sees sluggish sunglass sales come the winter months, you may be looking for ways to lift sales and keep those pairs moving!  A campaign structure we…

Halloween kicks off the holiday season, so why not take advantage of it to bring customers into your store? The spooky festival might not appear to be an obvious marketing…

Eyecare doesn’t only have to be about the ins-and-outs of appointments. Your patients are also people that have lives, stories, and hobbies! Getting to know them through verbal and nonverbal…

Often overlooked as an essential sales support component, in-store merchandising tools make it easier to showcase eyewear and entice customers to view, touch and feel the product. Visual tools such…