June marks the beginning of Summer, so what better time to remind your clientele of the benefits of wearing sunglasses? June 27th is National Sunglasses Day, highlighting the importance of wearing shades to protect the eyes from the sun’s harsh UV rays. Sunglasses are also worn to make a fashion statement, so make sure you are in the know on some of the most popular trends for Summer 2017 to encourage your patients to protect their eyes while looking stylish.
The Cat Eye
Made fashionable by the likes of Marilyn Monroe and Audrey Hepburn, the cat eye shape has been making a resurgence lately. This fashion forward shape suits almost everyone which contributes to its ever-growing popularity. While the shape may have a retro feel, unexpected details such as original patterns and colors make them unmistakably modern. Whether classic or edgy, cat eye sunglasses add a touch of glamour and sophistication to any look.
This iconic style has endured the test of time. First created to protect pilots’ eyes during the 1930s, aviators have been a staple on the runways for quite some time now and show no signs of disappearing anytime soon. Offered in a variety of materials and lens shapes, modern versions of this timeless style are sure to appeal to both men and women alike.
Ombré continues to hold a special place in our hearts. It is seen everywhere in both fashion and eyewear. This style is perfect for those who like to combine dark and light shades with colorful lenses. Various eye shapes and interesting color palettes add a classic-meets-contemporary touch to any look. These colorful lenses let you see the world in a whole new light while protecting your eyes against UV rays and adding a hint of mystery.
Encourage your patients to wear their sunglasses throughout the year as the sun’s UV rays are always at play. And don’t forget to celebrate #NationalSunglassesDay by posting a #SunglassSelfie in your favorite sunnies to your social media platforms on June 27th.