Summer has barely started but it is already time to think about back-to-school. The concept might bring new clothes and fresh school supplies to mind, but it should also serve…
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fashion
June marks the beginning of Summer, so what better time to remind your clientele of the benefits of wearing sunglasses? June 27th is National Sunglasses Day, highlighting the importance of…
Often overlooked as an essential sales support component, in-store merchandising tools make it easier to showcase eyewear and entice customers to view, touch and feel the product. Visual tools such…
This month we celebrate Women’s History Month by looking at the 5 women who have helped pave, and who are continuing to pave the path for women in optometry. 1899…