Summer has barely started but it is already time to think about back-to-school. The concept might bring new clothes and fresh school supplies to mind, but it should also serve…
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fashion
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June marks the beginning of Summer, so what better time to remind your clientele of the benefits of wearing sunglasses? June 27th is National Sunglasses Day, highlighting the importance of…
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Often overlooked as an essential sales support component, in-store merchandising tools make it easier to showcase eyewear and entice customers to view, touch and feel the product. Visual tools such…
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This month we celebrate Women’s History Month by looking at the 5 women who have helped pave, and who are continuing to pave the path for women in optometry. 1899…